On 16 February SKAR organised SKAR Talks for the first time: a meeting for all SKAR tenants on topics relevant to them. In this first edition Vlad Butucariu of Studio Squash and artist Sasja Hagens spoke. All seats were taken in the hall of the RET building, and afterwards there was of course a drink.
With SKAR Talks we want to bring tenants together and provide our network with new inspiration. In this first edition of SKAR Talks we looked at alternative earning models. Vlad Butucariu of Studio Squash showed how he was able to raise 50,000 euros with crowdfunding for his laptop stands Flio. Vlad used the site Kickstarter for this. Two things were crucial for success: telling the right story in the right way, so with beautiful and clear video, images and text. In addition, you have to do a lot of marketing yourself. Vlad: 'We've sent out hundreds, maybe thousands, of e-mails to media and bloggers ourselves. It wasn't until a renowned blogger paid attention to us that Kickstarter hit the ground running'.
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